The World's Most Creative Ads Have One Thing in Common

The World's Most Creative Ads Have One Thing in Common

In one of my recent articles, I introduced four foundations/patterns that can help any business achieve new heights of creativity. 

Since then, I've collected many examples in order to demonstrate how these foundations actually work. 

Apparently, some of the world's most creative ads and commercials have at least one thing in common: their creators didn't think 'outside the box'. Instead, they followed one of the creativity foundations

 

The Simpsons movie ad on an escalator

 

Panasonic ad - Nose Hair Trimmer

 

Sticker ad for Golf lessons

 

Viagra ad

 

3M ad

 

Jobs in Town ad - There are better ways to make career

 

Durex Extra Large ad

 

KitKat ad

 

Frontline ad

 

Jobs in Town ad - Life's too short for the wrong job

 

Carlsberg ad

 

Tabasco ad 

 

The creativity foundations also work amazingly well in commercials:

Misereor - Social Swipe

 

United - Team USA commercial

 

Contrex commercial

 

Emirates - Safety Video

 

If you would like to learn how to achieve this level of creativity, read my article:

"Why You Shouldn't Think Outside of the Box?" 

Please share outstanding commercials/ads you’ve seen that follow the creativity foundations, or if you have any questions, please comment here, and I’ll do my best to help.

 

Roy Zafrani, MBA, B.Ed, is a marketing expert, an award-winning filmmaker and the director & founder of the following companies: Magic Productions, Top Shorts and Festigious.

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DISCLAIMER: We do not own the videos and photos. The article was written for educational purposes.

Donna Cusano

Marketing Director, Editor, and Writer. Finding Client Problems, Staking Leadership Positions for Healthcare Brands, Products, and Services.

6y

Roy, this visual is bad taste for a business website such as LinkedIn. I'm offended you'd use it, and I don't offend easily. There are other ads which are better and breakthrough. BTW, did anyone notice that they're outdoor--not online?

Ariela Hornstein

Instructional Designer at Radware

7y

indeed amazing!!!

Rachel Pasher Eijkenaar

Rachel Pasher EIjkenaar, IP Attorney

7y

Amazing , creative- wowow! Thank you forthegreat collection!

Beny Rubinstein, M.B.A., Ph.D. candidate 🎗

Global Business Leader, Artificial Intelligence ♦ Microsoft Azure Founding Team Member ♦ Chairman, Future of Health Summit ♦ Startup Investor, Board Member, Co-Founder, Advisor ♦ Keynote Speaker ♦ LinkedIn Top Voice

7y

Agree that those are all amazingly creative (and impactful, I'd hope) ads. I do think it's a matter of taxonomy/semantics here - they would be consider 'out-of-the-box' thinking by most marketers (many play with images and come 'outside-the-box' literally) - so really not sure why we wouldn't call those foundations "out-of-the-box" thinking.

Michael Sung

Connection International CEO

7y

Out of box thinking get things differently ideed and thank you very much for sharing!

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