The World's Most Creative Ads Have One Thing in Common
In one of my recent articles, I introduced four foundations/patterns that can help any business achieve new heights of creativity.
Since then, I've collected many examples in order to demonstrate how these foundations actually work.
Apparently, some of the world's most creative ads and commercials have at least one thing in common: their creators didn't think 'outside the box'. Instead, they followed one of the creativity foundations.
The Simpsons movie ad on an escalator
Panasonic ad - Nose Hair Trimmer
Sticker ad for Golf lessons
Viagra ad
3M ad
Jobs in Town ad - There are better ways to make career
Durex Extra Large ad
KitKat ad
Frontline ad
Jobs in Town ad - Life's too short for the wrong job
Carlsberg ad
Tabasco ad
The creativity foundations also work amazingly well in commercials:
Misereor - Social Swipe
United - Team USA commercial
Contrex commercial
Emirates - Safety Video
If you would like to learn how to achieve this level of creativity, read my article:
"Why You Shouldn't Think Outside of the Box?"
Please share outstanding commercials/ads you’ve seen that follow the creativity foundations, or if you have any questions, please comment here, and I’ll do my best to help.
Roy Zafrani, MBA, B.Ed, is a marketing expert, an award-winning filmmaker and the director & founder of the following companies: Magic Productions, Top Shorts and Festigious.
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DISCLAIMER: We do not own the videos and photos. The article was written for educational purposes.
Marketing Director, Editor, and Writer. Staking Leadership Positions for Healthcare Brands, Products, and Services. Powers Sales Through Clear Messaging and Materials.
6yRoy, this visual is bad taste for a business website such as LinkedIn. I'm offended you'd use it, and I don't offend easily. There are other ads which are better and breakthrough. BTW, did anyone notice that they're outdoor--not online?
Instructional Designer at Radware
7yindeed amazing!!!
Rachel Pasher EIjkenaar, IP Attorney
7yAmazing , creative- wowow! Thank you forthegreat collection!
Global Business Leader, Artificial Intelligence ♦ Microsoft Azure Founding Team Member ♦ Chairman, Future of Health Summit ♦ Startup Investor, Board Member, Co-Founder, Advisor ♦ Keynote Speaker ♦ Coach ♦ Fractional CxO
7yAgree that those are all amazingly creative (and impactful, I'd hope) ads. I do think it's a matter of taxonomy/semantics here - they would be consider 'out-of-the-box' thinking by most marketers (many play with images and come 'outside-the-box' literally) - so really not sure why we wouldn't call those foundations "out-of-the-box" thinking.
Connection International CEO
7yOut of box thinking get things differently ideed and thank you very much for sharing!