UM Worldwide

BREAKING: UM has just been named Ad Age’s A-List Media Agency of the Year! Ad Age credits us for our cutting-edge capabilities and innovations, major new business wins, and our commitment to DEI and to our ONE UM community. Congratulations to all our UMers across the US, and to our clients and partners, for making this incredible honor possible! And huge congrats to IPG Mediabrands on being named A-List Network of the Year – so much to celebrate! 🏆 #adage #alist

Our US Chief Investment Officer Marcy Greenberger shared insights on connected TV and digital out-of-home potentially playing a bigger role in this year's elections, emphasizing the importance of brand safety + suitability and saying that “advertisers will seek to limit exposure and adjacency to certain content within channels.” Read more in Digiday.

Immensely proud to have been selected by Cannes Lions International Festival of Creativity as the representative of France 🇫🇷 for the Media Shortlisting Jury, at the occasion of the 71st edition of the festival. It will actually be my 4th time as a jury member (first time was in the Awarding Jury for Branded Content & Entertainment 10 years ago. Time flies) and my second time in the Media Shortlist Jury. I pledge myself to do my best selecting « la crème de la crème » of Media strategies from all around the world, alongside the best talents in the industry and to prepare field for the Awarding jury that will have the honor to deliver metal to the best work 🥇 🥈 🥉 (it will take place on 17–21 June 2024 in Cannes and in this jury features my boss Eileen Kiernan Global CEO IPG Mediabrands). Stay tuned ! UM Paris IPG Mediabrands France UM Worldwide IPG Mediabrands Interpublic Group (IPG) #CannesLions #MediaLions #Mediabrands #UM #IPG #IPGMediabrands #ShortlistJury #CannesLionsFestival

Congratulations to our EVP, Client Managing Partner Kallana Warner on being named to the #2024CannesLions Shortlisting Jury for the “Media Lions” category! View the full list of esteemed jurors here: lnkd.in/d7fHHAq8 Cannes Lions International Festival of Creativity

Excited to share that we have earned a commendable 7 in the 2024 Campaign School Reports! This accomplishment is significant, considering only few scores surpassed 7 this year. Special thanks to our incredible team for their hard work and dedication, resulting in significant client acquisitions like General Mills and Fidelity International, and recognition for our innovative campaigns. Here's to continued success! UM Worldwide Campaign UK

We are thrilled to be named Levi's global media Agency of Record, building on our amazing partnership to drive growth and maximize value for this iconic brand around the world! Levi Strauss & Co.

We’re excited to kick off #AAPIHeritageMonth by celebrating one of our own inspirational AAPI leaders, Global Chief Growth Officer Grant Ogburn, who has been named to the Gold House 2024 A100 List, the definitive Asian Pacific award in the country recognizing those who have most significantly impacted American culture and society. Congrats to all the honorees! goldhouse.org/a100/ .

More from our CIO Marcy Greenberger in Digiday for “The Future of TV” video series, addressing the highly fragmented state of streaming audiences. With the abundance of large-scale ad-supported streaming services, Marcy says, “We don’t have to be beholden to any one partner to reach the key audiences that we need to reach,” while still citing the importance of managing scale and working across a lot of partners to reach target audiences.

Our Chief Investment Officer Marcy Greenberger comments on the importance of demonstrating scale when ad buyers are considering where to buy newsletter ads, with Digiday citing the rapid audience growth for NYT’s The Athletic. “That’s a sizable audience for a single media tactic. It offers advertisers an opportunity to garner large reach in a single day within quality content.” Click for the full piece! 

ICYMI: Our SVP, Data & Analytics Matthew J. Smith, PhD, joined Foursquare onstage at this month's #Possible2024 conference to discuss how brands are analyzing location intelligence, saying “With Foursquare's new attribution tool we can move beyond the binary success/failure and be able to look at this quadrant of what worked, how it worked, and why.”