Helping Businesses Succeed Online Through Digital Marketing | Specialties: Pay-Per-Click Advertising and Content Marketing. Google Partner.
How do you jump from 10th to third on a Google search results page? Honestly, a good portion of it is simply doing the work — ie., creating new content. My company, Squarely Digital, had an average rank of 9.7 for the search "digital marketing agency alexandria" in the third quarter of 2020. Today, the site is ranked third for that term. And the biggest difference has been my commitment to a more consistent content production schedule. There are other factors, as well. I redesigned the website in early 2020. I have been more strategic about the topics I write about. But as much as as anyone can know why Google does what it does, I know the new blog posts, downloadable content and service offerings at squarelydigital.com have moved the organic search needle. Are you creating new website content regularly? What do you have planned next? Let me know in the comments. And if you're hesitating about publishing something new, maybe this post will help motivate you to ... just do it. #seotips #contentmarketing #writesomething
Jon, great case study. Thanks for sharing!
Congratulations, Jon! You definitely practice what you preach! I know you did a lot of things to achieve the results but I think consistency and frequency of content creation were huge factors!
I'm not so good at posting new content on my website, per se, but I do make a conscious effort to update my Google My Business page on a weekly basis. I have seen an increase in traffic because of that, so Google is noticing!
Bookkeeper for Small Businesses
2yConsistency, consistency, consistency in marketing is like location, location, location in real estate.