Enhance Your Public Speaking Skills 

CFMA is offering a mini-series of three webinars to help you hone your communication and presentation skills. Discover how to communicate more effectively and speak the “language” of your audience. Learn how to tell a financial story that goes beyond the numbers, focusing on the information they need, and making points that help influence your stakeholders.

Whether you choose one webinar or select them all, you will benefit from learning new presentation and communication skills that will help elevate the expertise that you already possess.

Important: Registration is free to those who have registered for CFMA's 2021 Annual Conference & Exhibition. This interactive Speaker Development Series will be delivered via Zoom.
 

1. Communicate Clearly - Basic Presentation Skills
Monday, June 28, 2021, 2:00 p.m. to 4:10 p.m. (Eastern)

Earn 2.5 CPE credits in Communications & Marketing

Description: 

Whether you realize it or not, your communication skills are constantly being judged by others, often subconsciously. How you communicate in everything from casual conversations to formal presentations can be the difference between success and failure. Don’t miss what is often your only opportunity to connect and leave a lasting impression. This highly interactive, hands-on session teaches effective ways to communicate your message to a wide variety of audiences you deal with every day, including customers, prospects, internal staff, boards of directors, management, community partners, the news media, elected officials, investors, and many others.

Learning Objectives: After completing this course you will be able to:

  • Describe how to organize content that increases the effectiveness and efficiency of practicing your verbal presentations.
  • Develop messages that are strategically crafted to achieve presentation objectives.
  • Identify engaging verbal presentation techniques that increase audience retention of key points.

Level & Prerequisites: This is a group-internet based program at the Basic Level. No prerequisites or advanced preparation required.

Presenter:   Anthony Huey, President, Reputation Management. 

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2. Know Your Audience
Tuesday, June 29, 2021, 2:00 p.m. to 4:10 p.m. (Eastern)

Earn 2.5 CPE credits in Communications & Marketing

Description: In this unique session, you will learn What, Why, and How to communicate with Stakeholders to achieve results. A moderated panel of experts representing the CEO, Banker, Surety, & Operations roles – will help you understand what they most need to know from the CFM and why. Discover how to deliver key information to these critical players.

Learning Objectives:

  • Identify what information each stakeholder needs and why
  • Identify and address the unique concerns and risks these stakeholders face
  • Gain insights into these stakeholders’ decision-making processes.

Panelists:  Luke Nolan, Willis Towers Watson; Matthew Gibbons, CIBC; Casey Schuchart, Schuchart Construction; and Justin Martin, Corbins Electric. Moderator: Jason Baumgarten, FMI Corp.

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3. Financial Storytelling
Wednesday, June 30, 2021, 2:00 p.m. to 4:10 p.m. (Eastern)

Earn 2.5 CPE credits in Communications & Marketing

Description: In this session, you will learn how to make important points and influence decision-makers using stories to make financial information relevant and meaningful. Drawing from your own and others’ experiences and imagination – you’ll be given examples of how to craft and deliver a financial story to move your colleagues to take action.

Learning Objectives:

  • Identify 5 steps to develop the story behind the numbers and communicate it in easy-to-understand language
  • Describe the value of using charts and pictures to communicate the story in your financial presentations
  • Use tips and techniques to craft a financial story for a typical stakeholder
  • Collaborate with colleagues to enhance your storytelling skills and share experiences

Presenters:  Joe McLaughlin, CPA, CCIFP, Austin Industries, and Kevin Burnett, CPA, CCIFP, Sundt Companies