Industry News
What’s New?
Get the latest updates from the Wyoming Office of Tourism
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WOT travels to Salt Lake City for media opportunities
This month, Diane Shober and Hailey Mach, WOT’s public relations manager, traveled southwest to one of Wyoming’s largest drive markets: Salt Lake City. While there, Diane sat down with the anchors at ABC 4 and Fox 13 during their live morning shows to promote the Cowboy State as an easy road trip with plenty of…
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WOT Partners with Top Media Outlets for Epic Summer Adventure Coverage
As part of Modern Explorer campaign launch, WOT partnered with several top travel publications on creating custom content to showcase Wyoming’s western culture, local treasures and more. The following articles AFAR Dude Ranches, National Parks, and the Best of the West on This Five-Day Trip Through Wyoming Why Wyoming Road Trips Make the Best Family…
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WOT Attends Calgary Outdoor Adventure & Travel Show
Glenn Gardner – strategic partnerships manager with the Wyoming Office of Tourism had the opportunity to travel to Calgary, AB, Canada to attend the Calgary Outdoor Adventure & Travel Show. This show allows outdoor enthusiasts the ability to speak directly with companies and organizations that deal directly within the outdoor recreation and tourism industry.
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Sales Missions Churn Wyoming Business
The month of February was a busy time for Global Partnerships. International and Domestic sales missions resulted in more than 60 leads and 10 story opportunities with members of the Mexican media.
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Exploring Wyoming’s Marketing Success: Insights from Amy Larsen of the Wyoming Office of Tourism.
Amy Larsen, Industry Relations Manager, recently sat down with Travel Preneur, the weekly business show for the travel industry to discuss the Wyoming Office of Tourisms strategies in promoting Wyoming as a vacation destination, highlighting the state’s unique attractions, cultural experiences, and natural wonders. https://youtu.be/oFee_vx-a6Y You can find the full podcast here.
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Wyoming Outdoor Recreation Summit
Highlights from the first day include a keynote address from the Outdoor Recreation Roundtable and the reveal of the 2024-2028 State Comprehensive Outdoor Recreation Plan for Wyoming. The first day will culminate with a happy hour and a poster session with University of Wyoming students to present their capstone work.
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Spring Visitors Services FAM trip
Send your frontline staff from your Welcome/Visitors Center to discover a place where history, culture and natural beauty intertwine to create an immersive experience like no other. Provide them an opportunity to network and connection with fellows adventures along the way, sharing stories and forging new friendships while expanding their of areas and tourism products…
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Hospitality Careers: Life and Logistics in Yellowstone National Park
Amazon News recently published a video to their YouTube channel featuring the iconic Yellowstone National Park and how its residents and visitors continue to receive packages in the winter – even in the toughest of conditions. Despite inclement weather and wildlife creating obstacles along the two-hour trek from the warehouse to Old Faithful Snow Lodge,…
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American Bus Association Marketplace 2024
The Wyoming Office of Tourism, along with Cody Yellowstone, Visit Cheyenne, Sweetwater County Travel and Tourism, the Buffalo Bill Center of the West and a last-minute substitution to sit in for the Cody Cattle Company held close to 200 appointments with tour operators from across North America at this years ABA, Jan 13-16 in Nashville,…
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2023 Salute to Team Wyoming Breakfast
The 2023 Salute to Team Wyoming Breakfast was held Friday, Dec. 8 at Resorts World in Las Vegas, NV.
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Upcoming 2024 and 2025 Content Opportunities
WOT’s communication team is working hard to showcase Wyoming through media relations and content creation, and already working into 2024 AND 2025. Learn more on how you can get involved: 2025 Wyoming Travel Guide With the 2024 Wyoming Travel Guide being delivered around the state to our visitor centers our team is already looking for…
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National Tour Association Travel Exchange
Wyoming continues to be a much-desired location for group packaged travel industry. Many of the appointments focused on Wyoming’s western heritage including chuckwagons, rodeos, living history and of course scenic drives.
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WOT is seeking nominations for three seats on the Executive Board
As of March 1, 2024, the Wyoming Office of Tourism Board will have three openings: 1. District 1 – Carbon, Albany, Laramie 2. District 3 – Crook, Weston, Campbell, Johnson, Sheridan 3. At Large Board Vision Statement – The Wyoming Tourism Board is the leading proponent of the state’s tourism and hospitality industry. The board…
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Wyoming State Fair and Rodeo – Interagency Collaboration
Glenn Gardner, strategic partnerships manager for the Wyoming Office of Tourism, had the opportunity to attend a few days of the Wyoming State Fair and Rodeo (WSF) in August. WOT and WSF entered into an interagency agreement in 2023 to optimize the marketing efforts of both offices to enhance the visibility and attractiveness of WSF…
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Learn more about the Co-op program in this Webinar
Find the latest on the new Co-op offerings through the Wyoming Office of Tourism. You can tap into the marketing power of Travel Wyoming by participating in the Wyoming Office of Tourism cooperative opportunities (co-ops).
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Last Bastion of the West Familiarization Tour
Wyoming continues to be a highly desired destination for the motor coach tour companies, and it is not just for our iconic National Parks either! Many companies are looking for that authentic Western experience, and they are looking at Wyoming as the perfect destination to provide it.
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Wildly Wyoming Season Finale
From enduring mother nature, to revisiting the stomping grounds of one’s youth, to overcoming personal fears and trying new things, Wildly Wyoming has been an exhilarating ride. Throughout a variety of locations and activities, through local guides and communities, the Team Bronco Ambassadors had the chance to experience a small part of what Wyoming has…
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PRSA Travel & Tourism Section Conference 2023
In June, Hailey Mach, the Public Relations Manager for WOT, had the opportunity to participate in the PRSA Travel & Tourism Conference in Madison, WI. During her time there, she not only enjoyed some delectable cheese but also formed connections with fellow professionals in the tourism industry from across the nation.
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Internship and Employment Coordinator for the (WORTH) Initiative
Jordan Kobliska, was recently hired as the Internship and Employment Coordinator for the Wyoming Outdoor Recreation, Tourism, and Hospitality (WORTH) Initiative. She will be working with the Outdoor Recreation and Tourism Management students in the Haub School of Environment and Natural Resource.
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June Production Recap
June is our big push for productions as it’s usually the perfect time between snow-melt and fire/smoke season before the weather gets too warm. This year has been a bit different with higher than average snowfall in areas of the state and an extended rainy season with cooler temperatures going into July.