Partner Resource Guide
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Introduction to the Wyoming Office of Tourism Contact the Wyoming Office of Tourism WOT Vendor and Business Information Forms Industry Site Partner Portal Industry Emails and Wyoming Tourism Basecamp on Facebook Network with Industry Professionals
Recommended Best Practices
Outreach with the Wyoming Office of Tourism Host a FAM Tour Participate in a WOT Media Event Participate in Domestic Trade Shows International Markets Resources
The Wyoming Office of Tourism (WOT) is charged with bringing non-resident visitors to Wyoming by promoting the state as a vacation destination to both domestic and international audiences. The local tourism industry relies on WOT to create an umbrella marketing campaign, promoting Wyoming as an ideal vacation destination and positioning Wyoming against competitive brands as the destination of choice.
Table of Contents
Opportunities with the Wyoming Office of Tourism Wyoming Media Library 360 Video/Interactive Virtual Tour Project Submit Content & Story Ideas That’s WY Brand Guidelines Participate in WOT’s Co-Ops Familiarize Yourself with WOT Research and Data Distribute Brochures at WOT Welcome Centers Toolkits
Amy Larsen
Jim Wollenburg
Laramie, Albany, Carbon, Goshen, Platte, Niobrara, Converse, Natrona
jim.wollenburg@wyo.gov
307-777-8561
Contact the Wyoming Office of Tourism As a new business, attraction or DMO representative in Wyoming, WOT encourages you to reach out to your route representative. Representatives will be able to work with you on getting started with WOT and answer any questions you might have. Find your region representative below:
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Introduction to the Wyoming Office of Tourism
Crook, Weston, Campbell, Johnson, Sheridan, Washakie, Big Horn, Hot Springs, Park
Uinta, Sweetwater, Lincoln, Sublette, Fremont, Teton
WOT Vendor and Business Information Forms All WOT vendors must complete the State Auditors Vendor Management Form, the IRS Form W-9 and the Wyoming Office of Tourism Vendor Contact Form.
For additional information contact:
amy.larsen@wyo.gov
307-777-6706
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Partner Portal The Wyoming Office of Tourism hosts an online listing management system called the Partner Portal, which provides opportunities for promoting your business to Wyoming travelers. For additional information contact:
Industry Emails and Wyoming Tourism Basecamp on Facebook WOT sends bi-weekly emails to update partners on news from our office and around the state. You can sign up to receive the email here. We also post up-to-date information on our Wyoming Tourism Basecamp Facebook page.
wot-listings@wyo.gov
Industry Site The industry site is designed with WOT industry partners in mind. You will find WOT’s departments and staff information, research and report statistics, partner opportunities, webinars and resources.
Network with Industry Professionals Through free webinars, the annual Governor’s Hospitality & Tourism Conference and Fall Summit you can keep updated on market trends, research data, best practices and more by participating in opportunities to network with other travel professionals around the state.
360 Video/Interactive Virtual Tour Project The objective of this project is to provide WOT partners and shareholders an affordable opportunity to have 360 video and virtual tours of key locations within their areas, providing more options to inspire potential visitors to travel to said areas. Click here for more details.
Wyoming Media Library Creative assets including still photography, video and logos are available to Wyoming partners for promotional purposes via the Wyoming Media Library. This large library of photo and video is also used, on occasion, by national media outlets seeking stock footage to supplement their stories. We encourage our partners to submit their own content for use, with credit, for this purpose.
Opportunities with the Wyoming Office of Tourism
That’s WY Brand Guidelines Learn more about the “That’s WY” brand by reviewing the That’s WY Brand Guidelines. In this guide, you will find specific information on the creative elements that are available for industry partners to use in print and digital marketing efforts.
Submit Content & Story Ideas The Wyoming Office of Tourism welcomes recommendations from partners and business owners to ensure the entire state is represented through our efforts. Tell us about your destination, attraction, tourism-related business or event for future consideration in an article on TravelWyoming.com, a post on Travel Wyoming’s social media channels or mention in a media pitch or press release. Please email ideas to wot-brandstudio@wyo.gov.
Distribute Brochures at WOT Welcome Centers Visitor Service staff greet more than 450,000 visitors annually at our state-run visitor centers in Cheyenne and Beulah, along with distributing information from over 250 partners. These interactions have led to the majority of the visitors increasing their length of stay and spending in the state. To find out more about distributing your brochure, download the form here.
WOT provides a variety of marketing opportunities to industry partners. Opportunities are available through marketing campaigns, search engine marketing (SEM), the Official Travel Guide, custom emails and more, at a variety of price points. A full list of co-ops is available here. For additional information contact: Fro
Familiarize Yourself with WOT Research and Data The Wyoming Office of Tourism provides several studies and research throughout the year that partners can leverage. Data and insights play a critical role in strategic decision making to make smart marketing decisions and positively impact your community. Learn more about research available for partners here. For additional information contact:
Toolkits WOT regularly develops toolkits including sample social posts, creative assets and other marketing ideas for partner use. These toolkits are generally released around new WOT campaigns or initiatives, as well as significant dates such as National Travel and Tourism Week. View current toolkits.
Participate in WOT’s Co-Ops
Trade FAM Tours The Global Partnerships team utilizes international offices and contacts to reach highly qualified, vetted buyers that are interested in learning more about Wyoming’s products. For additional information contact:
Outreach with the Wyoming Office of Tourism
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Participate in a WOT Media Event The Public Relations & Media team organizes media events in Wyoming’s regional and national markets. Leveraging in-person events allows WOT and its partners to have one-on-one conversations with top-tier media who are interested in covering Wyoming as a travel destination. For additional information contact:
Familiarization tours (FAMs) offer a unique opportunity to showcase your destination firsthand to international and domestic media and buyers. WOT hosts Media + PR FAM Tours along with Trade FAM Tours.
Media + PR FAM Tours The Public Relations & Media team hosts top-tier journalists, influencers and bloggers throughout the year who are covering a story on Wyoming as a premier travel destination.
Host a FAM Tour
Director of Global Partnerships
James Scoon
International Markets Through direct sales efforts at international tradeshows and sales missions, WOT obtains targeted leads that are available to all Wyoming partners. WOT also partners with international travel organizations to obtain the most up to date international travel trends. For additional information contact:
Participate in Domestic Trade Shows Domestic trade shows are a great way to engage with tour operators and sell your destination. WOT recommends the shows listed below for partners who are looking to get involved in the travel trade. National Tour Association (NTA) Travel Exchange American Bus Association Marketplace For additional information contact:
Sr. Manager of Global Partnerhsips
307-777-2852
james.scoon@wyo.gov
In addition to the Wyoming Office of Tourism, there are many state agencies and groups who offer programming for assistance that may be relevant to the tourism industry. We have assembled the following lists to assist you in finding useful resources, and we encourage our partners to get involved with these groups and seek out the grant opportunities. For a list of state agencies click here. For grant opportunities click here.
Subscribe to our Industry Newsletter
Get involved in National Associations and Industry Conferences By becoming a member of national travel associations and attending industry conferences, you can gain a greater knowledge of the tourism industry, keeping your businesses competitive. Some associations and conferences that WOT recommends are:
US Travel Association and ESTO Destinations International Travel and Tourism Research (TTRA) eTourism Summit Wyoming Lodging and Restaurant Association
Resources
Industry News
Join the conversation on our Wyoming Tourism Basecamp page.
Connect with Your Community - Reach out to your local Chamber of Commerce, Conventions and Visitors Bureau (CVB), Destination Marketing Organization (DMO) and Lodging Tax Board. Continue Learning - The Wyoming Small Business Development Center Network is a partnership between the University of Wyoming, the Wyoming Business Council and the U.S. Small Business Administration offering business expertise and technical assistance to help you start, grow, reinvent or exit your business. Find trainings. Create and/or Update Your Business Website - Updating your website assists in directing search engines to your site, gives valuable information to potential guests and showcases yours destination along with guest testimonials. Take Advantage of Free Marketing Tools - Engage with customers on Google for free. With Google My Business, you get more than a business listing. Create an account. Set up Social Media Channels for Your Business - Be sure that you are publishing your business on available free platforms. Options include Facebook, Instagram, Twitter, Pinterest and Google Suite. And be sure to follow Travel Wyoming on all platforms, link to our channels and use #ThatsWY in your social media posts. Create a TripAdvisor Listing - More than 60 million consumers each month research their travel purchases using TripAdvisor. You can introduce your travel products and services (hotel, B&B, attraction, tour package, restaurant, etc.) to millions of qualified travel buyers. Create a listing. Work with an Advertising Agency - You don't have time to do it all. Stay Connected with WOT - Be sure to share with WOT what is happening at your destination or if you have upcoming events. WOT uses this information for future consideration in articles on TravelWyoming.com, on Travel Wyoming’s social media channels, media pitches, sales missions and in press releases. Submit ideas.
REcommended Best Practices